Growth and Trends

Bigger Picture Trends: D2C

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For the fifth instalment of our Bigger Picture Trends pieces, we look at D2C.

D2C, or Direct to Consumer, is a trend that cannot be ignored. In just three months of lockdown the level of e-commerce sales were accelerated by around four years.

In this report, we investigate how brands can navigate direct to consumer and the recent evolution of digital and its importance in the buying process.

Read the report here.

Big thank you to the contributors for this report, Head of eCommerce Steve Ricketts, Strategy Director Greg Newman and Head of Media Creativity, Lindsey Jordan.

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