Growth and Trends

Bigger Picture Trends: AI

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In this third trends piece, we look at the world of AI.

Now woven into the fabric of our every day lives, AI is increasingly processing vast amounts of data to improve individual user experience. We use it when we open our phone, read our social newsfeed, search for something online, shop online or find something to watch on Netflix. The extent to which is impacts our lives is so much more than most people realise; 33% of consumers think that they use tech powered by AI, but it’s actually more like 77%.

Despite this, it’s the trend that marketers say they are least prepared for, followed closely by voice search and VR/AR. (Source: PWC, Adobe, Conductor).

So, how can machine learning aid marketing effectiveness? We examine the different ways in our latest Bigger Picture Trends piece. Read it here.

Big thank you to the contributors of this report: Neil Charles, Lindsey Jordan and Jon Hildrew.

In this third trends piece, we look at the world of AI.

Now woven into the fabric of our every day lives, AI is increasingly processing vast amounts of data to improve individual user experience. We use it when we open our phone, read our social newsfeed, search for something online, shop online or find something to watch on Netflix. The extent to which is impacts our lives is so much more than most people realise; 33% of consumers think that they use tech powered by AI, but it’s actually more like 77%.

Despite this, it’s the trend that marketers say they are least prepared for, followed closely by voice search and VR/AR. (Source: PWC, Adobe, Conductor).

So, how can machine learning aid marketing effectiveness? We examine the different ways in our latest Bigger Picture Trends piece. Read it here.

Big thank you to the contributors of this report: Neil Charles, Lindsey Jordan and Jon Hildrew.

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