Growth and Trends

Bigger Picture Trends: A vaccinated world

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In the sixth instalment of our Bigger Picture Trends reports, we look forward to the future in a post-vaccinated world. Many different behaviours have come out of the pandemic, from couch-commerce and sofalising to supporting local and the rise of leisurewear. We consider which of these will stay and which we think will change. We share what we expect from consumer behaviours and what that means for brands.

To have a look at the behaviours accelerated by COVID which we predict are here to stay, read part one of our report here.

To read about the behaviours which hibernated during COVID but will make a comeback in a post-vaccinated world, and about the long-term changes to anticipate and future-proof for, read part two of our report here.

Thank you to our contributors: Head of Media Creativity Lindsey Jordan, and Strategy Directors Katy Harkness, Helen Brain and Jon Hildrew.

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