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MediaCom’s Campaign School Report 2021

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MediaCom scores an 8/10 and tops the media agency rankings according to Nielsen Billings

The School Report takes into consideration new business wins, retentions, award wins and our commitment to making our workplace as inclusive as possible.

MediaCom came second in Campaign's new-business rankings, having benefitted from account wins including Costa Coffee (acquired by Coke), Hasbro and Uber. It also successfully defended its two incumbent accounts that went to pitch, Walgreen Boots Alliance (global) and Moonpig (UK).

Retail giants such as Tesco continued to be visible in 2020, not least with a Britney Spears-inspired Christmas campaign. For Mars, it launched the first augmented-reality treasure hunt on Snapchat, with "Maltesers bunnies" at Easter.

UK CEO Kate Rowlinson began her first full year at the helm by challenging the agency to become "whole-brained" in its approach, while being "famous for digital".

She has also sought to implement a "One MediaCom" approach to get the network's five regional offices to collaborate better, with the Manchester office proving to be particularly strong in winning digital briefs. The share of digital spend going through MediaCom has increased massively over 12 months – from 16% to 36% – with lockdowns undoubtedly having an impact.

At MediaCom we would like to extend a massive thank you to our brilliant clients we have worked with over this last year and our amazing media partners. Another thank you is needed for our dedicated and hard-working MediaCommers without whom our achievements would not be possible. Finally, a shout out to the other fantastic agencies for their efforts.

Read more on Campaign’s 2021 School Reports here.

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