11 MAY 2020
1 MIN READ
The industry respected awards celebrate exemplary practice of digital advertising by agencies and companies
In the 2020 The Drum Digital Advertising Awards Europe, our campaigns for Tesco and Direct Line were awarded Best Paid Social Campaign and Best Paid Search Campaign respectively.
Tesco’s ‘Centenary’, which celebrated Tesco’s 100th birthday, was awarded Best Paid Social Campaign. The campaign focused on giving customers exceptional value with prices that “take you back”. As part of the celebration, Tesco used nostalgia based, two-way public conversations and debate with presence across social platforms including Twitter, Facebook and Instagram. As a result, all social targets were surpassed.
The award for Best Paid Search Campaign was received for Direct Line’s ‘Customer Lifetime Value’.
Direct Line’s campaign utilised a marginal ROI approach to forecast Search spend in line with profitable returns. Ingesting complex customer lifetime value data from Adobe, it was used to inform bidding decisions in Search Ads 360. Successfully, Home Insurance and Motor Insurance sales increased.
Thank you to our Tesco and Direct Line digital teams for their amazing work!
You can find the full list of winners here.