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MediaCom UK wins big at Campaign Media Awards

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Last week, MediaCom UK was crowned the joint most awarded agency at Campaign Media Awards, with 5 wins and 1 commendation.

The work took home awards for Best Household Campaign, Best Branded Content – TV, Best Social Strategy, Best Content Strategy, Best Media Agency Product Innovation and Highly Commended Retail Campaign.

Dulux brought back the iconic Changing Rooms, Channel 4’s biggest ever AFP and helped Dulux sell 5M more litres of paint, winning both Best Household Campaign and Best Branded Content – TV.

Ellesse created the world’s first ever live shoppable concert on TikTok, helping drive sales up by 38% across Europe and over 4 BILLION hashtag views, winning Best Social Strategy.

Skittles continued their long-term approach of supporting the LGBTQ+ community, this year shining a light on LGBTQ+ history in the UK in partnership with Gay Times, winning Best Content Strategy.

MediaCom’s Carbon Calculator won Best Media Agency Product Innovation. The Carbon Calculator was developed by MediaCom’s very own Pauline Robson, Managing Partner and Head of Blink Consulting and Helen Brain, Strategy Director and Joint Head of Social Change Hub, first used on British Gas campaigns and now shared with the entire UK industry, and is being used by 24 agencies.

eBay helped 140 small businesses partner with 140 grassroots football clubs, doubling consideration, winning Highly Commended Retail campaign.

With wins highlighting our creativity, our commitment to sustainability and to inclusive planning, and all of them driving business results for our clients, this is Seeing the Bigger Picture planning in action. We are so proud of everyone at MediaCom who worked on these campaigns!

Congratulations to everyone involved.

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