16 OCT 2019
1 MIN READ
MediaCom UK the most awarded agency at the Media Week Awards 2019
MediaCom North saw continued success for Missguided Styles Love Island; winning a gold, silver and bronze in the Collaboration, Innovation and Media Idea categories respectively. This continues a winning streak for Missguided which has seen their integrated campaign gain recognition at the Campaign Media, Festival of Media and M&M Global awards this year.
Also rewarded in the Media Idea category was The Coca-Cola Company’s Alexa… send me a Diet Coke, the world’s first TV-activated voice sampling campaign, which picked up a silver trophy.
Tesco won big for their revolutionary data strategy L.A.D, scooping a gold for Best Use of Data for Audience Buying and helping shoppers feel that “however they did Christmas, they would be welcome at Tesco”.
Finally, MediaCom dominated the Long-Term Media Strategy category, receiving a gold for Direct Line’s The Fixers and bronze for eBay’s Closing the gap – from commerce to culture.
A huge congratulations to everyone involved in the winning campaigns.