15 JUL 2021
The awards were held virtually on the 7th July
MediaCom UK took home three golds from Thinkbox’s annual TV Planning Awards for our work with Tesco and Direct Line Group.
Tesco triumphed in the Best Use of Content category for their I’m a Celebrity campaign with MediaCom UK, BBH, Thames TV & ITV. The campaign sought to bring joy to people in the run-up to a Christmas in lockdown, standing out from the crowd by primarily aiming to generate buzz and talkability.
For Direct Line Group, we took home gold in the Best Integrated Campaign category for the We’re On It campaign. The campaign had big shoes to fill as its main objective was to successfully launch Direct Line Group’s new creative platform to replace the highly successful, award-winning creative platform: The Fixers.
Finally, Tesco took home the special prize for Best Use of TV in a Crisis with their Tesco During the COVID Pandemic campaign. With this campaign, Tesco led the sector’s communication during the early stages of the COVID pandemic, pivoting from selling to the nation to serving the nation, seeking to make shopping safer and less stressful when the fear from the pandemic was at fever-pitch.
Huge congratulations to all of the teams who worked on these campaigns!