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MediaCom becomes The Coca-Cola Company’s global media agency as part of WPP’s OpenX team

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WPP has been named as The Coca-Cola Company’s Global Marketing Network Partner as part of relationship that will span more than 200 markets around the world.

The company put together experts across creative, media and data as part of a bespoke team, called OpenX, to win the global task. That team has now been briefed to become a catalyst for the transformation of Coca-Cola’s marketing effectiveness and efficiency and will start its work on January 1 2022.

MediaCom will be the global media agency for OpenX, covering all markets except Korea and Japan.

This is a fantastic effort by our teams over a nine-month pitch who helped demonstrate what MediaCom stands for as a media agency: A brilliant group of talented, inquisitive, creative and inclusive people that will help them see the bigger picture and drive transformation for the company.

Nick Lawson
CEO, MediaCom

This is a fantastic endorsement of the new WPP we have built together over the last three years. It’s a reflection of our simple, integrated, modern offer; the incredible way in which teams across our agencies collaborated and presented; our united, optimistic, inclusive culture that shone through in every meeting with the client; and above all the extraordinary talent and hard work of our people.

Mark Read
CEO, WPP

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