GroupM agencies celebrate International Day Against Homophobia, Biphobia and Transphobia


The PrideM community and allies talk about communicating without the fear of being wrong

Sunday 17 May marked an important day in the LGBTQ+ calendar as the community celebrated the International Day Against Homophobia, Biphobia and Transphobia. It is a day to remember the continuous fight for the inclusion of our lesbian, gay, bisexual, transgender, queer, and gender-non-conforming friends around the world face every day in modern society.

PrideM, a key area in GroupM’s diversity and inclusion strategy, and its allies across GroupM agencies joined forces to prepare a short video supporting the LGBTQ+ community and help others learn ways to communicate without the fear of being wrong. Read a selection of tips from PrideM below:

  • Keep an open mind and do not judge
  • If you are unsure of what pronoun to use, just ask for the person’s name
  • Gender expression goes beyond appearance
  • Think before you speak

You can also watch the full video here:

Looking for inspiration?

Sign up to keep updated by our thought leaders on brand growth and media trends.

Sign up