04 OCT 2021
Global learnings from MediaCom UK
MediaCom UK is proud to present: 5 Tips to Build Brands Efficiently on Facebook. This report, based on global learnings, comes as a result of a meta-analysis of over 200 brand uplift studies, produced as part of our dynamic working relationship with Facebook’s Marketing Science team. The report will help demonstrate which specific elements of social campaigns are key drivers of brand outcomes
MediaCom are in a unique position to produce reports like these as we have one of the largest rosters of social clients within the UK market, with a wealth of data at our fingertips. With this information we are able to better understand the levers we need to pull in order to build brands and deliver against an array of client objectives.
Covering 37 brands, 23 markets and over 42bn impressions analysed, our meta analysis is a true example of our agency acting as a connected system, harnessing the expertise across various teams to deliver key learnings for our clients.
Our experts come from Paid Social, Business Science and Systems Intelligence teams, working across strategy, planning and data science.
To access the full report of our findings, click here.
Special thanks to...
Nick Jones – Associate Director, Social Practice
Giuseppe Negro – Business Analytics Manager
Georgios Papadakis – Data Scientist
George Gloyn – Head of Business Analysis, Systems Intelligence
Abhishek Gupta – Data Scientist
Haleema Ilahi – Analyst
Asher Moses – Associate Director
Kevin Chan – Partner, Head of Social Practice
Salman Ullah – Marketing Science Partner
Michelle McKelvey – Agency Partner
Igor Skokan – Marketing Science Partner
Safia Dawood – Marketing Science Partner