Research

5 Tips to Build Brands Efficiently on Facebook

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Global learnings from MediaCom UK

MediaCom UK is proud to present: 5 Tips to Build Brands Efficiently on Facebook. This report, based on global learnings, comes as a result of a meta-analysis of over 200 brand uplift studies, produced as part of our dynamic working relationship with Facebook’s Marketing Science team. The report will help demonstrate which specific elements of social campaigns are key drivers of brand outcomes

MediaCom are in a unique position to produce reports like these as we have one of the largest rosters of social clients within the UK market, with a wealth of data at our fingertips. With this information we are able to better understand the levers we need to pull in order to build brands and deliver against an array of client objectives.

Covering 37 brands, 23 markets and over 42bn impressions analysed, our meta analysis is a true example of our agency acting as a connected system, harnessing the expertise across various teams to deliver key learnings for our clients.

Our experts come from Paid Social, Business Science and Systems Intelligence teams, working across strategy, planning and data science.

To access the full report of our findings, click here.

Special thanks to...

MediaCom:

Nick Jones – Associate Director, Social Practice

Giuseppe Negro – Business Analytics Manager

Georgios Papadakis – Data Scientist

George Gloyn – Head of Business Analysis, Systems Intelligence

Abhishek Gupta – Data Scientist

Haleema Ilahi – Analyst

Asher Moses – Associate Director

Kevin Chan – Partner, Head of Social Practice


Facebook:

Salman Ullah – Marketing Science Partner

Michelle McKelvey – Agency Partner

Igor Skokan – Marketing Science Partner

Safia Dawood – Marketing Science Partner

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