Our favourite picks from the internet this week.
This week, KFC managed to turn a negative into a positive with their cheeky apology for the #KFCCCrisis!
Also the masses of snow raised the question if whether snowy weather could ever be a marketing opportunity – and in 2009 it was for Polo!
the #KFCCCrisis was so well handled that the potential disaster became great PR for the KFC, and has been described as “a masterclass in PR crisis management KFC ran a full-page print ad The Sun and Metro with an cheeky apology, saying “FCK we’re sorry” and admitting that “a chicken restaurant without any chicken” is “not ideal.” Other brands got involved, including Burger King, Iceland Foods (offering free breaded chicken strips) and PETA, tweeting about the state of the typical British chicken farm.
As we all deal with “the beast from the east”, this Polo ‘snow stamp’ campaign from 2009 shows that snowy weather can be a great marketing opportunity!
In December 2009, when the entire UK was covered with Snow, Polo launched an innovative idea
They used a stamp to turn fresh, white snow into giant replica of a fresh, white mint
And lastly, some surprising news for all of us coffee fans – maybe first thing in the morning isn’t actually the best time for a cup of coffee!