Digital Capabilities

MediaCom’s 500 strong team of digital experts (the largest of any agency in the UK) work across our clients’ entire marketing ecosystems to drive better returns and more profitable outcomes. They don’t work in silos, but deploy their expertise in cross-channel systems thinking, planning and activation. This breadth of expertise allows us to see the bigger picture for our clients, providing best-in-class digital planning solutions that combine real-time activation with integrated above the line activation and consumer insights using market-leading machine learning. We also launched the UK’s largest ‘Google Practice’, a dedicated team of 250 experts that deliver a more comprehensive and specialist service across the Google ecosystem to its clients.

Serving our Clients

Seeing the Bigger Picture means that our network of 1,400 people helps our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. Our teams in London, Birmingham, Leeds, Manchester and Edinburgh challenge conventional thinking to build, optimise and drive our clients’ businesses forward at scale. As well as leading our industry in critical areas such as diversity, inclusion and sustainability.

Systems Thinking

Everything we do is underpinned by our award-winning digital and technology capabilities. Our world-first planning platform, The System, unites our people giving us the ability to provide consistent, data-led solutions for every client. We harness our deep relationships with technology partners to create campaigns that deliver unrivaled results.

People

We’ve invested in People First, Better Results for over two decades – it’s the lifeblood of our agency with diversity and inclusion at its core. It means going above and beyond to provide full person well-being and career growth for everyone whether you work in London, Manchester, Leeds, Birmingham or Edinburgh. We empower our talented people to maximise their potential both personally and professionally.

Commitment to DEI

At MediaCom we want to eradicate inequality. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society.

Inclusive Planning

We put Inclusive Planning in the center of all planning decisions our teams make. Our Inclusive Planning approach focuses on putting diverse voices and diverse audiences central to our client’s campaign planning. Through our 6-stage approach, we work with clients and partners to create advertising that is relevant and effective, truly reflecting the diverse population of this country.

Sustainability

We want to make a positive long-term contribution to society and the environment. We have developed the world’s first carbon calculator, which works by offsetting the carbon footprint of individual media plans, to help reduce our clients’ carbon footprints.