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Demystifying the Challenges of Building a Whole-brain Team
Catherine Pronzato explains what she learnt when tasked with building a whole-brain team
See moreHiPP follows on with new programmatic campaign
HiPP activated Adimo shoppable formats via MediaCom’s PST allowing them to track click-based ‘add to basket’ sales with key retailers
See moreInclusive Planning – 3 approaches and values to impact creativity
This week on WPP TV, MediaCom UK’s Strategy Director and Joint Head of the Social Change Hub, Claire McAlpine, and Branded Entertainment and Partnerships Specialist Neesha Taneja led a session on our Inclusive Planning process.
See more11 MediaCom Apprentices and Execs Qualify in Digital Marketing and Data Fellowship
11 MediaCom Apprentices and Execs have completed their Digital Marketer Level 3 or Data Fellowship Level 4 qualifications between January and March this year.
See moreMeasuring marketing effectiveness
Profits, sales, market share, penetration, customer loyalty, CPM, CTR, share of voice, ROAS, ROMI, brand awareness, consideration, clicks, followers, views, likes, LTV, CPA...
See moreWhen it comes to conscious consumption - whose responsibility is it anyway?
Conscious consumption on the part of individuals will continue to grow. But take note – citizens are waking up to the knowledge that individual action alone will not get us to a net zero world.
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