London, United Kingdom

International Planning Manager

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Comms & Strategic Planning • Permanent (Full Time)

Job Description


Job Title

Duracell Planning Manager

Reporting To

Associate Director

Department

MediaCom Worldwide

Group/Level

Level 2

The Role:

A unique opportunity to learn about the media landscape across EMEA and Asia by way of planning campaigns for those markets. You will be the main point of contact for the Regional client for those markets, liaising very closely with in-market insight manager and in-market buying teams across a set of different media.

The candidate we are looking for:

The ideal candidate will be experienced in creating 360 plans across offline and online with a knack for finding audience and category insight that translate into brilliant and innovative campaigns. He or she will have a brilliant client manner, with excellent communication skills, adept at managing expectations and building relationships. We are also looking for someone who is organised, keeping projects on time, managing different stakeholders.

Ideally, the candidate will be bringing this expertise from past experience within a local market media planning role as well as potentially global roles.

The Team/Client:

You will be part of a friendly team of high performers with diverse skillsets. From planning, through to strategy and digital. The team has been newly formed with MediaCom winning the Duracell business in July.

Duracell is one of the most iconic brands in the world with the Duracell Bunny who has been around since 1973. Duracell is one of those rare brands that you could strip of its logo and yet people would recognise it as it enjoys extremely high levels of awareness across the world. The company is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. In 2016, Duracell moved hands from Procter & Gamble to Berkshire Hathaway Company which will keep supporting Duracell to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company. Also Duracell is looking into the future with an innovation expansion to sustainable products, power banks, home energy storage, lithium coins with child safety features among other exciting innovations that are future-proofing the brand.

Our pitch promise to Duracell is to apply a smarter AV strategy to keep their undisputable SOV within the category while appealing more to their source of growth of younger audiences. Also, we want to be playing in relevant contexts for the brand opened by the devices the battery is present in and turbo-charging their ecommerce presence which has drastically accelerated in the past year.

We are also pioneering with Duracell a new agency model where planning is done via a hub and buying is done in market. This to mirror Duracell’s ambitions of managing regional media via hubs rather than locally. Due to the iconic nature of the brand and the creation of a new agency model that can be replicated for other global clients, Duracell is a high-profile account within the worldwide division of MediaCom.

Key Responsibilities

Role Function

Time allocation

360 Campaign planning across offline and online

50%

Key Point of contact for several markets, managing campaign projects end to end

40%

Working on ad-hoc projects for Duracell

10%

Experience/Attributes Required

Excellence in planning campaigns that meet objectives from start to finish with clear project management, building excellent relationships with clients and inter-agency/other agency stakeholders.

1. Planning Skills

  • Excellence in planning process: source of growth, audience insights, cascading media choices, comms platform and media plan
  • Proficiency in using planning tools such as TGI and GWI, as well as other digital tools such as Google Adwords & Trends, Community Management tools and others.
  • Well versed in budget setting and splits by channels, weights and flights of channel
  • Broad knowledge of offline and digital media channels and how they work together to create an effective comms system

2. Client Account Management

  • Engagement of junior/senior marketing people effectively, on both client and inter-agency sides.
  • Working with the client to identify exactly what will be done and by when and then delivering on that request accurately and on time.
  • Anticipation of client’s needs and influencing teams to quickly solve

3. Project Management

  • Creating a clear plan with client of key milestones and deliverables of campaigns
  • Influencing various stakeholders to deliver project on time and to high standards

4. Commercial / Organic Growth

  • Desirable: Successful in identifying new income opportunities and turning client enquiries & requests into revenue streams

KPIs

  • Delivery of campaigns that meet objectives and are innovative
  • Consistent & timely delivery of planning projects with high standards
  • Positive feedback from clients, stakeholders, peers and reports

Other details

Some travel will be involved (when possible) between UK and Geneva where regional client is based.

Career Development: Our promise to you

Career training, both formal and ‘on the job’, is taken very seriously by our team and MediaCom and the exceptionally high calibre of people working within the team reflects the importance of this high-profile account to our business.

For you, this means you will not only get access to the wider agency training but even more so with bespoke training conducted by the Worldwide department especially for the Duracell team. So there is continuous scope to learn and build your personal development as well as ample room to develop within the team and department.

The Process

  1. First interview with various Duracell team members

  1. Completion of task set by the Duracell team

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