POSTED 18 MARS 2021
Media Planning, Implementation & Activation • Permanent (Full Time)
Senior Media Planner/Buyer
Department / Team
Business and Technology, EMEA
MediaCom forms part of GroupM, WPP’s combined media agencies. GroupM is the world’s largest media investment management organization and parent company of Mediacom, MindShare, and others. Within these companies we have the largest digital operations around the world with a greater geographic footprint than any competitor.
MediaCom handles the media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.
The Client - Dell CSB
MediaCom runs the Dell account globally, with our HQ in NY and client teams covering all regions, EMEA, APAC, LATAM and NA. It is a top 3 account for MediaCom globally and as such is prestigious and well-regarded internally.
We provide end-to-end services for Dell, from strategy to planning to buying across all media, plus content strategy, partnership execution and a great deal of performance analysis. This is a truly integrated account.
Dell is split into two businesses, Dell EMC (large corporate IT solutions) and Dell CSB (Consumer, Gaming (Inc Alienware) and Small Business laptops and solutions).
This role is for Dell CSB Expansion (Sweden, Netherlands, Spain, and Switzerland)
Dell CSB target three audience groups; Young Metropolitans, Gamers (hardcore or occasional) and Small Businesses IT decision makers.
Each audience requires insight into customer behaviour, strong strategic development and broad media solutions.
We are the Dell CSB EMEA Planning team. We plan the media campaigns for Dell Consumer, Small Business, Gaming and Alienware.
The team is comprised of a Business Director, Associate Director, Media Manager, 2 Senior Planner/Buyers, 3 Planner/buyers and two Media Executives. We are the client facing team who also handle the digital display planning for our client. We coordinate with the Social, Search, Affiliates and local offline Mediacom teams to deliver cross-channel media campaigns.
The Senior Planner/Buyer is responsible for day-to-day planning and activation of campaigns, managing the output and development of Planner/Buyer and Media Executives.
The Senior Planner/Buyer will:
Skills, Behaviours and Experience Required
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom.*
Welcome innovators, initiative takers and instigators.
We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.
We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.
We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.
All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.
But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.
We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.
We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people? So do we.
Welcome to MediaCom