Singapore, Singapore

MediaCom | Associate Director

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MediaCom - Account Management/Client Services/Media Planning • Performance • Full-Time

SK-II is a leading beauty brand in the world, committed to leverage the power of transformational crystal-clear skin to enable women change their destinies. It connects and strives to win the confidence of from 11 different countries / cultures, including Japan, China and USA.

As a leading beauty brand, SK-II aims to continuously design and manifest heart-winning consumer experiences across the consumer journey, which in turns gets paved with steppingstones from the paid, owned & earned elements of content and media.

Consequently, the role of the Global E2E System Orchestrator is to work directly with the global teams (SK-II and MediaCom) in Singapore, as well as the local teams in Guangzhou, Hong Kong, New York, Seoul. Singapore, Taipei and Tokyo in designing holistic, integrated E2E system plans for the upcoming campaigns.

Overview of job

The SK-II Global Performance Orchestrator will be responsible to:

  • Working with the SK-II global content design team in Singapore to fix the pipeline of future global campaigns / initiatives
  • Working with MediaCom Planning-Hub teams in Singapore and the local market teams to fix the “platform back” requirements for “fit-for-purpose” designing
  • Working with MediaCom Performance-Hub team in Singapore to fix the expected KPIs and successful benchmarks for the designed content (across paid, owned and earned)
  • Working with the MediaCom Performance-hub team & external partners (media / tech) to bring in the relevant alphas / betas and design specific test plans for those
  • Working with the SK-II global PR / Comms team to integrate the PULL content/media plans with the PUSH content/media plan
  • Consequently, delivering the E2E System plan for global campaigns to the SK-II Global CEO, in partnership with other stakeholders.

Reporting of the role

This role reports to the Global Performance Lead

Best things about the job:
Working within a highly inclusive and dynamic environment of young achievers

  1. Opportunity to work for one of the biggest FMCG accounts, pioneering Performance marketing
  2. Working with an extremely diverse, international group of individuals both at MEDIACOM and at the client
  3. Opportunity to expand the learning on Digital technology & platforms, High visibility within MEDIACOM and at the client where your work is sure to be seen & appreciated.

Measures of success –
In 3 to 6 months, you should have established a clear understanding of the client’s business objectives and the agency deliverables and thus working towards delivering the same

Responsibilities of the role:

The SK-II Global Performance Orchestrator will be responsible to:

  • Work directly with the Strategy / Planning teams in diagnosing the execution KPIs, benchmarks (e.g. audience definitions, reach / frequency corridors, fir-for-purpose content requirements, bidding strategy, in-campaign optimization principles, etc.)
  • Work directly with the Strategy / Planning teams in determining the test-&-learn frameworks for new experiments, as well as for testing alpha / betas
  • Then, in turn work directly with the GroupM Services teams (the execution, reporting & ad-operations teams) in guiding them to execute the aligned KPIs, benchmarks and test-&-learn frameworks with excellence
  • Then, to lead monitoring of in-campaign performance, and in partnership with the Strategy / Planning teams, lead implementation of the in-campaign optimization
  • Finally, to develop a global POV on what’s working / what’s not, and what to start new, scale further or stop.

This role will be directly interacting with senior clients at MD / AMD level, spectrum of senior and junior colleagues, experts from the entire spectrum of PAID, OWNED and EARNED and external partners. Therefore, active development and management of effective working relationships will be ongoingly required.

WHAT WILL YOUR ROLE ENTAIL?

Client Leadership

  • In collaboration with the MediaCom Global Performance Leader and the entire Global Leadership Team (GLT), develop and manage relationships with senior marketing people at MD / AMD / CMO level at the global, regional and local.
  • Anticipate client’s needs and set up internal processes to meet them
  • Accurately understand the drivers, context and success factors for the client
  • Understand the strategic principles driving P&G and SK-II and empower the markets to lean into those pillars, in liaison with Global team
  • Own the final delivery of the Global E2E System Plan to the global clients
  • Build operational and relationship leverage points with the client at regional and global level to position MediaCom as the preferred partner for E2E operational excellence and performance

Inspiring Others

  • Engage fully with the MediaCom central philosophy of People First, Better Results ensuring team cohesion
  • Empower senior leadership team to operate collaboratively in the decision-making environment
  • Establish and develop a deep culture of operational excellence
  • Work hand in hand with the team collaborating around a focused & shared vision, strategy and goals
  • Support in market leadership in marshalling team resources in order to fit client requirements and work with staffing/revenue ratios

Operational Excellence

  • Have a comprehensive understanding of the commitments to the customer globally and in the markets the assignment operates in
  • Operate consistent and accurate tracking systems and processes to ensure delivery to the customer against the account requirements / commitments
  • Work collaboratively with the Global Leadership Team (GLT) and in market colleagues to resolve issues and challenges
  • Work collaboratively with the Global Leadership Team (GLT) to lead the development and implementation of best-in-class E2E orchestration products & services
  • Provide strategic recommendations by using all available data
  • Proactively develop and actively manage project plans, including designing efficient processes, forums of effective co-creation and methods of productivity.

New Business / Account Development

  • Proactively engage with the MediaCom global & regional product / services teams to continuously identify relevant application / testing opportunities of new products / services
  • Proactively engage with the external partners to continuously identify relevant alpha / beta products
  • Collaborate with the MediaCom Global Performance Leader and the Global Leadership Team in prospecting new opportunities
  • Provide strategic recommendations by using all available data

Stakeholder Management

  • Primary stakeholders:
    • Client: Global content design team, Global media team
    • MC: Global Performance Leader, GLT and local market leaders
    • External: publisher and tech partners
  • Secondary
    • Client: Local brand managers
    • MC: Local team members and the global / regional capability teams

What you will need:

  • Have 7+ years of relevant experience
  • Curiosity, autonomy, accountability, relationship development / management
  • Hands on experience of digital strategy, operations and execution
  • Good understanding of creative best practices across Paid, Owned and Earned channels
  • Confidence and capability to successful render relationships with senior clients, including of the level of MD / AMD
  • Execution-back and data powered strategy
  • Focus and passion for excellence in execution
  • Have a deep understanding of the end to end media process and service model, with analytical expertise
  • Good balance of IQ & EQ
  • Entrepreneurship & ability to lead negotiations
  • Have strong project management expertise

About Mediacom

Welcome innovators, initiative takers and instigators. We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently. But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy. We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we. Welcome to Mediacom

For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal
Like us on Facebook at facebook.com/MediaComGlobalNews
Join us on LinkedIn at linkedin.com/company/mediacom

Singapore market overview

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organization to join and develop a career

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