30 JUNI 2022
We sent a team of digital roving reporters to tune in to the Festival’s many talks so we could share back with you the best of Cannes Lions 2022.
This year we noticed five key themes across the industry’s largest gathering of advertising professionals: creativity, the rise of the metaverse and gaming, sustainability, developing culture and effectiveness.
In this report, our team of roving reporters provide the analysis that explains why all five areas should be on your must-do list.
We also looks into some of the Lion-winning work across a range of categories, including our Media Lion Grand Prix winning campaign, Hope Reef by Sheba.