14 JAN. 2022
I vår årliga CES wrap-rapport delar vi med oss av de viktigaste trenderna från den största tech mässan i världen.
Having evolved beyond its initial ‘Consumer Electronics Show’ namesake, CES can now claim it is the largest tech trade show in the world – and the internet. While one of the biggest (and oldest – over 50 years) technology events in the world was set to return to its traditional in-person format, the pandemic forced a pivot to a simultaneous online and in-person offering, with 2,200 physical exhibitors across 44 tech categories, including new CES categories like space tech and nonfungible tokens (NFTs). 150 companies marked their attendance as “digital-only.”
We've identified eight key themes from this year's event and go into detail about how each impacts brands:
- Retail & Experiences
- Future of Work
- Beauty & Wellness
- Smart Home
- Content Creators
- NFT’s & Crypto
Our report looks at some of the devices we may be using in the coming years and provide plenty of inspiration as to how the tech trends of the coming year may play out.