In a market where anti-bacterial dishwashing liquid wasn’t seen as a necessity, we helped Joy create behaviour change by staging a news and safety broadcast program for Filipinos, delivering updates on kitchen-related hygiene risks and the importance of Joy’s anti-bacterial protection.
Pamilya OnGuard: Germ Exposé
Business Process Outsource (BPO) is a huge industry in Philippines. As such, we created the first-ever content specific magazine that targeted young women in this industry. Cosmo @Work drove relevance and superiority of P&G brands by contextualizing these against their unique BPO lifestyle’s.
Wholesome Foods Inc | KFC
Add Hope to Feed Dreams
By leveraging the popularity of El Gamma Penumbra, we created a short video that encouraged people to add a few pesos to their KFC meal, helping KFC to give back to the community and raise funds to provide meals for school children.
Recently, the buzz on beauty has been on self-acceptance and being beautiful just as you are. We challenged this status quo by encouraging women to strive to be the best version of themselves with Olay Conversations, driving sales and brand awareness.