This edition of BLINK concerns itself with culture. Not superficial cultural trends, but the deep cultural forces that define how societies and consumers think, feel and behave. These forces – or dimensions – are defined in Cultural Connections, a new study we have commissioned in partnership with Itim International’s Hofstede Centre. In this issue, we reveal some of the findings of the study and reveal insights that will help brands connect with more consumers in more markets.
Each issue focuses on a specific topic or trend currently affecting the media industry and allows industry experts and insightful observers to share experiences and viewpoints.View All Issues