Key Areas of Responsibility and Accountability: 1. Campaign supervision & client services - Ultimate responsibility of client interaction and the success of the relationship, with a focus on key strategic relationship, and team operations/deliverables
- Agree and set business objectives for each client and review campaign performance against these objectives
- Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
- Proactively educating clients and key internal stakeholders, reviewing, re-purposing, building and delivering educational material for the benefits of your client base.
- Oversee the team in their delivery ensuring that programmatic strategy and trading best practice and frameworks are adhered to, and that the team is able to demonstrate continued account evolution
- Train and support specialist campaign managers to increase knowledge across the department
- Take ownership of client’s programmatic strategic approach, campaign planning, implementation and reporting, as well as the client relationship
- Build and maintain relationships with priority and preferred technology partners
- To identify areas of growth opportunities (or limitations) that exists for the team and clients’ business and generates business plans for their development.
2. Key skills & digital knowledge - An in-depth understanding of the programmatic landscape as it relates to various channels including display and video
- Detailed knowledge of all programmatic transactions from automated guaranteed to the open exchange and everything in between
- Experience working with multiple technology platforms: DSPs, DMPs, verification tools, viewability, analytics etc.
- Deep knowledge and commitment to continued improvement in quality, brand safety and viewability across clients, including quality assurance frameworks for the PBU and product verification capabilities
- Create a matrix for test & learn and report findings
- Discuss and brief new campaign elements and reporting requirements to team and manage status reporting upwards for successes and challenges at all times
- Oversea the team in their planning, management, optimisation and reporting of direct response and brand advertising campaigns
- Working with Head of PBU developing the programmatic pillars of data, strategy, operations, planning and insights
- To understand the role of programmatic media within the wider marketing mix, its strategic importance throughout the customer journey and relative performance through the application of Econometrics
- Strong project management skills and an efficient working style
- Strong presenting and MS office skills
3. Operating and Technical Requirements - The effective day-to-day running of the accounts that sit within it
- Financial accuracy, through the planning and buying process, and reconciliation of spends, including client terms and programmatic fees
- The integration and understanding of other digital channels within the wider context of client business and media mix, by both internal and external stakeholders
- The appropriate use of tools to drive accountability, operational efficiencies and actionable business insights; with the scoping of costs and agreed client outputs
- Act responsibly and professionally at all times, representing the team, department and company
- Be responsible for 100% financial accountability on clients’ business
- Drive revenue growth through spotting new opportunities and delivering excellent results
4. People Management - The ability to manage, motivate and train individuals, in line with business requirements, resource, and development needs
- Ensure individuals workloads are managed and prioritised in line with client needs and SLAs
- Clearly outline tasks and objectives with the PBU Director, with specific deliverables and timelines for progression.
- To have identified training requirements with Line Manager, and a formal plan for delivery over 12 months
- To be responsible for the team’s development (their 360’s, and task & objectives), and to be tied in to their own objectives
- Highlight great team work, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team, and contribute to department and wider agency PR and communications
- Diarise weekly ‘WIP’ catch-ups, and regular task reviews
- Complete weekly time sheets, holiday/sickness forms, CPD
5.New business - Support Head of Programmatic on New Business RFIs and RPFs
- Participate in pitches and help with new business wins
- Identify areas of possible business growth within existing client base
- Establish and maintain relationships with key decision makers in order to secure new business
- Up-selling and cross-selling PBU services for direct response and performance
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