POSTED 16 DEC. 2020
Programmatic, Biddable, Paid Media & SEO • Permanent (Full Time)Global Head of Ecommerce, BLINK Consulting
About BLINK Consulting:
BLINK Consulting is a 3rd millennium consultancy dedicated to keeping clients at the forefront of a constantly evolving landscape. BLINK Consulting expands beyond theory into solid, pragmatic and experience-based services for digital acceleration. With more than 150 experts working across the globe BLINK Consulting provides local, regional and global consultancy solutions around five key digital acceleration pillars.
The Global Head of Ecommerce needs to be a highly experienced, strategically focused leader with experience designing ecommerce solutions for clients, advising on strategy, technology, customer and adaptation. They should be able to consult with a broad range of senior stakeholders across MediaCom, GroupM and WPP to promote their vision and approach and will be expected to participate in pitches and work directly with key clients.
This ecommerce leader will shape the MediaCom ecommerce offering, including her/his consultative team, local ecommerce teams, performance media teams in both MediaCom and GroupM and specialist agencies both within and without WPP.
This leader will build a consultative team to drive the ecommerce transformation agenda for our clients. The Global Head of Ecommerce will foster and facilitate the intra-agency relationships within and outside the WPP group and will lead the external partnerships in the eCommerce space. S/he will provide thought leadership both internally and externally and will be tasked with building and leading a strategic consultancy practice (with central resources and a network of local teams) whilst guiding and working closely with the media teams focused on ecommerce. S/he will effectively leverage experience, knowledge and skills to inspire innovative thinking and set challenging team goals and objectives in service of the client’s objectives.
Responsibilities of the Role:
Build and lead a team who will be our clients’ go-to eCommerce consultants. You will be expected to take on client responsibilities as well, developing proposals for end-to-end ecommerce solutions and leading activations to help the brands deliver strong performance and growth.
Act as the bridge to drive collaboration and deliver on holistic performance principles, being the crux of external partnerships in the ecommerce space and being a strong voice with search engine partners, search platforms, bid and campaign management tools who may be managed by other parts of the agency or group.
You will champion the importance of a data-driven strategy. Identify gaps in performance, propose and test creative solutions, and measure performance to continuously add value to the space.
Apply insights and recommendations from proven best practice, while always considering fit and purpose for local consumers and marketplaces.
Help us think beyond just the obvious platforms. Present innovations and developments in the ecommerce space to key client stakeholders and outline potential new ways of working to enhance the ecommerce performance across their business.
Build effective working relationships with the Client teams, Media teams, Analytics teams, Ecommerce specialist teams and other relevant teams in MediaCom, GroupM and WPP.
Be a conduit across other Blink Consulting pillars where and when noticeable opportunities arise faciliting client digital transformation agendas beyond (and complementarily to) ecommerce.
Provide clear direction for the Integrated Commerce team and agree objectives and expectations with them, showing interest in what motivates each individual. Supporting direct reports to identify development areas, and help them find development opportunities.
Inspire and motivate a global community of ecommerce practitioners to drive global excellence and industry credibility.
What You Will Need:
Leadership experience in eCommerce roles , not as only a ‘platform expert’ but as a strategic advisor.
Strong understanding of end-to-end eCommerce strategy from UX to CRO to performance to omini-channel integration and more, and be avidly aware of cross regional dynamics and emerging trends and technologies.
Bring an in-depth understanding of performance marketing. In-depth practical and theoretical knowledge of Digital media and analytical techniques would be a strong advantage
Prior experience in an agency setting is not required, and we welcome candidates from the brand, publisher, and AdTech world.
Client-facing experience with the ability to both present to an audience in an articulate and engaging manner and develop one-on-one relationships with stakeholders.
Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork.
Willing to challenge clients and colleagues based on proven case knowledge and experience
You should be culturally flexible and enjoy working with teams from across different countries, and be comfortable traveling if required
You will be a credible ambassador for Blink Consulting’s Integrated eCommerce offering evidenced through regular public commentary, thought leadership, keynotes, etc.
Experience and Qualifications:
- 10+ years relevant experience in the industry.
- Experience in managing digital acceleration and consulting services.
- Leading and managing a global team of specialists and consultants.
- Strong communication skills and presenting in public.
Skills and Behaviours:
- Operates, manages and develops a team (global, regional and local) of industry leading ecommerce consultants.
- Builds sound relationships with client leadership and client teams on a global, regional and local level.
- Demonstrates experience and skills in delivering commerce consultancy projects to clients together with the BLINK Consulting team.
- Strong commercial aptitude and ability to protect the IP representing in Blink Consulting’s Integrated Commerce thought leadership, practice and methodologies.
- Has a good level of maturity and has strong management experience of working within direct (line-management) and indirect (matrix) teams.
- Manage the demands of internal and external stakeholders - plans and prioritises workload to ensure work gets delivered and challenges are solved.
- Must possess strong written, presentation, analytical, quantitative, verbal, organizational and interpersonal skills.
We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.
We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, NBC, Universal, P&G, PSA, Richemont, Shell, Sony to name but a few.
We help brands unlock growth through media. We do this using our Systems Thinking approach blending data, technology and creativity to design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.
In 2018, we became the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100.
But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy. We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients. Our agencies are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people? So do we.
Welcome to MediaCom.