20 JAN. 2021
MediaCom has unveiled its new agency proposition: moving forward, the network will help clients ‘See the Bigger Picture’.
By systematically providing services in response to client needs, MediaCom will help identify and maximise new areas of growth for brands to increase return on marketing investment.
This ambitious agenda will be achieved through an evolution of the agency’s ‘Systems Thinking’ philosophy, powered by products and technology which will integrate with the wider WPP and GroupM offering. It will include a greater focus on capabilities in data, analytics, content relevance and business outcomes.
The sum of these will provide MediaCom’s clients with a comprehensive understanding of marketing impact – from performance marketing to long-term brand building campaigns – on their business performance. Supporting brands’ needs to make immediate gains whilst building for the future underpins this approach.
This announcement follows Nick Lawson’s appointment as Global CEO in July 2020 and coincides with a new visual identity, the agency’s first in 30 years and an evolution of its previous branding.
Nick Lawson, Global CEO, said: “The change in the world around us is accelerating. This new landscape offers many business opportunities for brands who think about their marketing activity holistically. We believe our new proposition – taking a step back and seeing the bigger picture – can have a significant impact on our clients’ return on marketing investment. This new offering is one I believe only we can deploy; it is rooted in the Systems Thinking approach we have spent six years refining and will be delivered through our unique People First, Better Results culture. I am excited to see it brought to life and to keep delivering growth for our amazing portfolio of clients.”