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India
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P&G | Gillette
What women want
We told India’s men what women wanted by conducting a social experiment in spas and salons. The question is... to shave or not to shave?
Mars | Snickers
Yu r nt yu whn hungrie
People tend to behave a little out of character when they are hungry, so we teamed up with Google to remind people to “Grab yourself a Snickers as yu cant spel properlie whn hungrie.
P&G | Whisper
#touchthepickle
By highlighting India’s myths of menstruation, we created an opportunity for women to talk about Whisper Ultra.
P&G | Ariel Matic
Removing the stains of social inequality
Ariel’s campaign challenged the norm by asking men in India “Is Laundry only a woman’s job?”, creating a national debate on equality. To support this movement, Ariel launched a laundry pack with detailed instructions on how to wash, so that even men could do laundry. The campaign was a huge success resulting in 28% uplift in ad recall and 60% increase in sales.
VWG | Audi
#shareyourlight
We helped Audi trend on social media for ten straight hours in India with #shareyourlight during the Diwali Festival; an ancient Hindu Festival of lights celebrated in Autumn.
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