We told India’s men what women wanted by conducting a social experiment in spas and salons. The question is... to shave or not to shave?

People tend to behave a little out of character when they are hungry, so we teamed up with Google to remind people to “Grab yourself a Snickers as yu cant spel properlie whn hungrie.

By highlighting India’s myths of menstruation, we created an opportunity for women to talk about Whisper Ultra.

Ariel’s campaign challenged the norm by asking men in India “Is Laundry only a woman’s job?”, creating a national debate on equality. To support this movement, Ariel launched a laundry pack with detailed instructions on how to wash, so that even men could do laundry. The campaign was a huge success resulting in 28% uplift in ad recall and 60% increase in sales.

We helped Audi trend on social media for ten straight hours in India with #shareyourlight during the Diwali Festival; an ancient Hindu Festival of lights celebrated in Autumn.