Ad Pick: Kerrygold ‘Memories in the Making’

This week our new Account Executive Emma McQueen has chosen Kerrygold ‘Memories in the Making’

“This advertisement builds on the great tradition that Kerrygold adverts have in the Irish public consciousness.

This campaign is a representation of how Kerrygold butter is placed within Ireland, through exploring the journey of making and passing down memories within generations of families.

Even though this brand exports worldwide, Kerrygold holds its Irish identity close. The use of Kerrygold in identifying the importance of family while incorporating their butter into the storyline makes this ad is a perfect example of reinforcing this connection in a positive and heart-warming way”

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