MediaCom Account Manager Leah Hughes and Senior Digital Account Manager Padraig Ryan take over Adworld.ie today to celebrate the fantastic campaign for Moda, created by Dulux, with RTE Create and RTE Digital Media Sales.
In collaboration with RTÉ Create, MediaCom’s content partnership for Moda, created by Dulux, went live in September on the RTE Player.
‘The Good Room’ features Gaff Interiors (Caroline Foran and Jo Linehan) as presenters for the six part series which aims to take the fear out of choosing a paint colour for your home. The series sees them travel around Ireland transforming bedrooms, living rooms and dining rooms inspiring the homeowners and our viewers to bring life back into their homes, using the Moda, created by Dulux, colour palette.
It is all about giving homeowners some simple can-do inspiration and the confidence to bring out their own personal style through their choice of colour.
Aside from the series, the partnership also featured native, display, social and print capturing the audience at every touchpoint over a 6 weeks period.