MediaCom Ireland has retained the AkzoNobel Decorative Paints account and MediaCom has won the global AkzoNobel Decorative Paints account, extending its long-standing relationship with the world’s leading paint and coatings company by adding media planning and buying duties in Argentina, MENA and South Africa to their roster.
AkzoNobel is the holding company of leading home and industrial decorative brands such as Dulux, Weathershield and Cuprinol.
The account win follows a highly competitive 5-month pitch, covering all the the Decorative Paints division’s biggest spending markets.
MediaCom’s win was based not just on an existing relationship, which extends back to 2007, when it first began to work with the brand, but also for its strategic systems planning and competitive buying approach .
“We’re thrilled to be continuing our highly successful partnership with the AzkoNobel team in Ireland. MediaCom prides itself on long-term relationships with its clients, allowing us to truly understand their businesses and offer compelling and effective solutions to their key challenges,'” said Peter McPartlin, CEO, MediaCom Ireland.