MediaCom Ireland picked up the award for Best Innovation in Sponsorship at last night's Irish Sponsorship Awards 2017.
The award was won for SingFM – a bespoke digital radio station based on the movie’s soundtrack. The award is recognition of the close collaboration between agency, outstanding media partner (Media Central) and innovative client (Dave Burke, of Universal Pictures Ireland).
Since launching in 2012, The Irish Sponsorship Awards has established itself as the benchmark for sponsorship excellence in Ireland. Many of the leading brands