Our mobile location strategy pushed Bose shoppers to their nearest store – and increased in-store revenue driven by search by 56%
The quality of Bose audio products needs to be heard to be believed.
To drive sales, we needed to push people to its stores to experience its products first-hand.
Three core personas were searching for Bose on their mobiles: price-sensitive customers, premium-benefit-oriented customers, and traditional users.
So, we bid on location-related keywords and used geo-targeting to increase bids by 20% within a five-mile radius of Bose stores.
Ad extensions linked to the store locator on the Bose website and we added location extensions to display the nearest store address and a map.
We used Google Local Campaigns to brand Bose store locations in Google Maps alongside new products and offers.
By clicking on the Bose logo, consumers would see a call to action encouraging them to call, save, or get directions to a store.
Finally, we used remarketing lists for search ads and increased bids for people searching for speakers and wearables.
Store visits driven by search increased by 50% YOY.
In-store revenue driven by search increased by 56% YOY.