Artificial Intelligence is set to transform digital advertising. This white paper explains how brands can prepare for the 'Rise of the Machines'.
The digital advertising space is about to pass through another radical transformation. This time with the onset of Artificial Intelligence (AI). For a view of what’s next, smart brands are already looking to China for answers.
That’s because China is one of the most dynamic digital markets in the world. And, after leading the world with innovations in key digital growth areas such as e-Commerce and mobile payments, it’s now taking the lead in AI.
Large players in the market, including Baidu, Alibaba, and Tencent, are already investing massively in this space, and other players are sure to follow suit in pushing the boundaries of what’s possible.
One thing’s for sure, as AI becomes increasingly sophisticated, it will transform the advertising industry the world over – and brands will need to rethink their approach to data, technology and human resources, in order to meet the challenges and opportunities that lie ahead.
In this white paper, we reveal what to expect, and provide a Transformational Framework for brands looking to keep pace as the consumer path to purchase and the value chain are reborn.
Make sure your brand is prepared for the AI revolution.
Download ‘Rise of the machines: How AI will transform your business’ now.
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