our industry

How is media planning different from media buying?

Once we have developed a strategic media plan, MediaCom works hand in hand with the creative agencies who develop the actual creative campaign or advertisement.

Once the creative work is signed off, MediaCom begins the actual media buying process. This means securing the best position within the targeted media at the best price for our clients. The main goal of media buying is to achieve the greatest amount of value by negotiating the best placement of the ad at the best cost.

In the present economic climate, MediaCom understands the importance of extracting the most amount of value from our client’s media buying spend.

As one of the largest media buying agencies in the world, MediaCom is able to leverage its size and scale to negotiate the best deals on behalf of our clients. Our people also have deep expertise and relationships within the media enabling us to further drive value.

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