What can marketers learn from the biggest tech event of the year?
With over 4,000 exhibiting companies and more than 1,000 speakers, CES 2018 was an inspiring event that helped us better understand the potential of a fully-connected world.
It’s getting easier to visualise the implications for a consumer’s lifestyle; how we will shop, get stuff done and how we will interact with the people and things around us.
The Internet of Things, in particular, is more real than ever, as technology falls to the background and knowing robots, showers, kitchens, cars and pets move to the foreground.
But how will these new technologies shape how consumers interact with media, research and transact? And how should marketers react?
Find out in our CES 2018 wrap-up report.
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