Get ready for the US sports betting gold rush

Changes to the law on gambling in the US will transform the sports sponsorship market not just in America but globally. The battle is now on for betting brands and their partners to become top dog in the world’s biggest economy.

Taking lessons from the UK experience, Misha Sher predicts the rise and rise of gambling sponsorship across the US media landscape.

Find out more in the full article, published by Warc.

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