Mark Zuckerberg has announced at F8 in San Francisco that Facebook will open up their messaging platform. Scale is Key. The messaging platform is going to be the cornerstone in Facebook’s five year plan.
People do not want to talk to businesses, or install apps to get the products. Zuckerberg said the irony is that this will bring business and consumers closer by not having them engage directly. Welcome to the age of bots.
Chat based user interfaces or bots have been around as long as most of us have been alive. Then came messaging platforms, they were successful – very successful. And now the bots are back. They are back as a service. A service with one purpose, to make what you already do easier and better. Add AI to the equation and you have a very interesting cocktail.
Let’s take a look at the four most talked about opportunities:
Will this be the end for websites and apps? Probably not yet. However today’s announcement will demand businesses to re-evaluate how bots best bring value to their customers.
Click here for more info.