How to make mobile ad tech leaner

Mobile ad tech is the new gold rush. Silicon Valley’s entrepreneurs, as well as many people outside those blessed acres, have noticed that more and more of the world’s 10 billion consumer connections now come via a smartphone.

They’ve been joined by all the ad-tech experts from the desktop world, who are now claiming to have added the world of mobile to their cookie-based systems for desktop computers to create a cross-device paradise.

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First published by AdAge, 31st March 2015.

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