Financial Times joins Flipboard, says it’s a better deal than Apple

Nic Hodges, Head of Innovation and Technology, MediaCom Australia

The Financial Times has been a leader in the mobile and tablet space – especially around looking at how to evolve how they monetise through subscriptions and advertising.

This week they did a deal with Flipboard – the iPad and iPhone news reading app – to supply content for both FT subscribers (who see all the content) and non-subscribers (selected articles), and let Flipboard look after theĀ advertisingĀ  Flipboard gets a 30% cut of the advertising revenue, but the reality is that this is increasingly looking like the way publishers need to head – focusing on good quality content and letting other businesses look after distribution and advertising.

Read more here.

What makes videos shareable?
Google Glasses or iWatch? Which one is better? There’s only one way to find out…