People’s attention is decreasing. Or so we keep being told. But is it their attention that is diminishing or our ability as brands to put something relevant in front of them?
An engagement platform
We look at social as what it primarily is to people – an engagement platform. Which means we don’t start with the question ‘how do we cut down your TVC?’ and instead ‘how do we creative something people will choose to spend time with?’
By doing this we are not only able to be more relevant to people, in terms of actually watching our content, but as a consequence more relevant to the algorithms that power the platforms creating more visibility and cost-effective media delivery. Truly seeing the bigger picture.