B2B Marketing powered by EssenceMediacom

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Our B2B offering

Cut through the complexity of the B2B marketplace with a partnership rooted in growth and the right expertise.


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B2B is at an inflection point. Digital-first buyers, XaaS and the explosion of e-commerce are just a few of the forces shifting responsibility for B2B growth from the sales team to marketing leadership. Today’s marketers own each stage of the customer journey, integrating vast amounts of data, leveraging a complex array of tools and tech, and, ultimately, delivering measurable results. And the buyer journey is far from straightforward, with customer dynamics increasing in complexity, sales models constantly evolving and B2B Martech solutions growing at lightning speed.

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We meet these challenges with a robust and dedicated team that works together seamlessly across the B2B marketing journey. From developing and mapping audiences to designing ABM programs and turning analytics into action, we go beyond ideas to deliver insights that empower marketers for growth. Meet EM B2B Practice.

Work with Us

  • Empower your B2B marketing efforts with our team’s deep expertise
  • With fresh perspectives, informed insights and industry-leading support, our team empowers your B2B marketing
  • We solve your B2B marketing challenges with the power of collaboration

As an agency partner, we consult, execute and optimize within a unified ecosystem, providing a breadth of services that change how your business scales services and products today — and past the next inflection point.


  • We know today’s B2B marketer has more to do than ever — that’s why we deliver integrated and seamless solutions across each component of the marketing journey.
  • We consult, execute and optimize within one agency ecosystem. Our unparalleled audience insights connect the brand to demand.
  • We orchestrate marketing, ad and CRM technology for insights and metrics that prove value, improve customer experiences and drive growth.
  • We understand data holistically, adjust actions accordingly, and measure results through incrementality and attribution. The end goal? Target the right audience at the right time and, ultimately, convert them into customers.
  • We have depth and breadth. We see the whole picture — and have a vision for growth.

Delivering on the promise of a unified approach

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The EM B2B Marketing Practice

As a specialised, global unit within EssenceMediacom, our B2B Practice combines our knowledge in strategy, customer experience, marketing automation and advanced analytics with the strength of the world’s largest media agency. We scale and iterate quickly. We layer advanced analytics and tech on top of fundamentals like strategy and creativity. And we empower marketers to think big and think ahead.

Experience Matters

Our B2B experts have decades of hands-on experience with:

  • Audience and buying committee analysis
  • Brand to demand-gen strategy and activation
  • Account-based marketing
  • Customer experience programs
  • Customer marketing
  • Growth marketing
  • Performance marketing
  • Paid/non-paid activation
  • Measurement and attribution models
  • Marketing technology orchestration and implementation
  • Advanced analytics

Global Ecosystem of Partners

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A Global Ecosystem of Partners

As B2B marketing continues to evolve, we are relentless in our mission to bring the most advanced capabilities and insights to our clients. Our B2B Practice nurtures relationships with industry-leading technology providers and future-forward data partners. And as part of the world's largest creative transformation company, WPP, we have access to a robust and exclusive ecosystem of proprietary technology, content production powerhouses and data-driven programming.

Kristin Gower – Global President

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Global multinational marketing experience gained in the UK, pan-EMEA, Asia-Pacific and North America. A creative problem solver, with the analytic and organizational skills required for complex project management. A proven brand and market expansion strategist.

Shameer Aerkulangara – Global Executive Director, Business Growth & Strategy Lead

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Strategic and performance-focused marketing executive with more than 15 years of experience in global account management, integrated communication strategy, multi-market management with deep category experience in CPG/Technology and digital applications. Leading the global strategy for B2B clients across Essencemediacom and executive director of the Global B2B Practice.

Tara Fusco – Global B2B Practice Lead, Director of New Business & Enablement


Global marketing and communications executive with over a decade of experience leading growth-driven marketing teams for B2B companies and multi-billion-dollar enterprises. Successfully sold marketing agency in 2021 and led strategic initiatives with clients such as Google, Ecolab, Walgreens, MANN+HUMMEL, Blackstone, Dell, and SAP. Tenure includes working with technology organizations, sustainability initiatives, accelerators, and venture capital.

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Do you want to work with MediaCom and let us help you see the Bigger Picture for your Business?

Request a proposal
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Global Hubs


124 Theobalds Road
United Kingdom

Phone: + 44 207 158 5500

New York

3 World Trade Center

175 Greenwich Street
New York

Phone: + 1 212 912 4200

Mexico City

Av. Lago Alberto #319, Piso 3
Col. Granada, Miguel Hidalgo
Mexico City

Phone: + 52 55 4161 4700


China Square Central

18 Cross Street

Phone: + 65 6395 5460