B2B Marketing powered by EssenceMediacom

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Going beyond media to deliver value

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One Partner, One Solution

Digital transformation initiatives across the globe have uncovered the true complexity of B2B marketing. SaaS models kicked off the revolution of the market-led organization. While digital natives drive customer touchpoints to the highest volumes ever seen. Making data mission-critical and sophisticated systems a must-have for any organization. And as complexity grows, so does the responsibility of the B2B marketer. These roles are now tied to performance and growth and are responsible for everything from awareness and demand generation to orchestrating marketing automation with precision and advanced analysis in mind. That is why today’s B2B companies require a partner that understands B2B's nuances and can consult, execute and optimize within one agency ecosystem. One partner with end-to-end solutions.

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The B2B Marketing Practice

The B2B Practice is a specialized, global unit within EssenceMediacom. By combining the power of unparalleled expertise in B2B strategy, customer experience, marketing automation, and advanced analytics with the world’s largest media agency, The B2B Practice is uniquely positioned to serve B2B clients across the globe. The specialized marketing unit promotes cross-functional collaboration with a Center of Excellence and a client-first approach to strategy, delivery and measurement. Our products and services are rooted in our strategic Center of Excellence and tailored to fit unique business objectives.

Experience Matters

Our B2B strategists and practitioners have decades of hands-on experience with:

  • Audience and buyer analysis
  • Brand to demand-gen strategy and activation
  • Account-based marketing
  • Full-funnel frameworks
  • Customer experience programs
  • Customer marketing
  • Growth marketing
  • Performance marketing
  • Measurement and attribution models
  • Marketing technology orchestration and implementation
  • Advanced analytics
  • Test and learn programs
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Global Ecosystem of Partners

As we continue to see the bigger picture in B2B marketing, we are relentless in our mission to bring the most advanced capabilities and insights to our clients. The B2B Practice continues to build relationships with industry-leading technology providers and future-forward data partners. And, as part of the world's largest creative transformation company, WPP, we have access to a robust and exclusive ecosystem of proprietary technology, content production powerhouses, and data-driven programming.

Kristin Gower – Global Client President

Kristin Gower

Tara Fusco – Global B2B Marketing & Communications Executive

Tara Fusco

Shameer Aerkulangara – Executive Director, Business Growth and Strategy Lead


Shavkat Rasuli – Global B2B Growth Director


Vanesha Jaiswal – Global B2B Integrated Planning Director

Vanesha Jaiswal
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