Cut through the complexity of the B2B marketplace with a partnership rooted in growth and the right expertise.
Our B2B offering
THE EVOLUTION OF B2B MARKETING
B2B is at an inflection point. Digital-first buyers, XaaS and the explosion of e-commerce are just a few of the forces shifting responsibility for B2B growth from the sales team to marketing leadership. Today’s marketers own each stage of the customer journey, integrating vast amounts of data, leveraging a complex array of tools and tech, and, ultimately, delivering measurable results. And the buyer journey is far from straightforward, with customer dynamics increasing in complexity, sales models constantly evolving and B2B Martech solutions growing at lightning speed.
We meet these challenges with a robust and dedicated team that works together seamlessly across the B2B marketing journey. From developing and mapping audiences to designing ABM programs and turning analytics into action, we go beyond ideas to deliver insights that empower marketers for growth. Meet EM B2B Practice.
Work with Us
- Empower your B2B marketing efforts with our team’s deep expertise
- With fresh perspectives, informed insights and industry-leading support, our team empowers your B2B marketing
- We solve your B2B marketing challenges with the power of collaboration
As an agency partner, we consult, execute and optimize within a unified ecosystem, providing a breadth of services that change how your business scales services and products today — and past the next inflection point.
OUR EXPERTISE SETS US APART
- We know today’s B2B marketer has more to do than ever — that’s why we deliver integrated and seamless solutions across each component of the marketing journey.
- We consult, execute and optimize within one agency ecosystem. Our unparalleled audience insights connect the brand to demand.
- We orchestrate marketing, ad and CRM technology for insights and metrics that prove value, improve customer experiences and drive growth.
- We understand data holistically, adjust actions accordingly, and measure results through incrementality and attribution. The end goal? Target the right audience at the right time and, ultimately, convert them into customers.
- We have depth and breadth. We see the whole picture — and have a vision for growth.
Delivering on the promise of a unified approach
The EM B2B Marketing Practice
As a specialised, global unit within EssenceMediacom, our B2B Practice combines our knowledge in strategy, customer experience, marketing automation and advanced analytics with the strength of the world’s largest media agency. We scale and iterate quickly. We layer advanced analytics and tech on top of fundamentals like strategy and creativity. And we empower marketers to think big and think ahead.
Our B2B experts have decades of hands-on experience with:
- Audience and buying committee analysis
- Brand to demand-gen strategy and activation
- Account-based marketing
- Customer experience programs
- Customer marketing
- Growth marketing
- Performance marketing
- Paid/non-paid activation
- Measurement and attribution models
- Marketing technology orchestration and implementation
- Advanced analytics
Global Ecosystem of Partners
A Global Ecosystem of Partners
As B2B marketing continues to evolve, we are relentless in our mission to bring the most advanced capabilities and insights to our clients. Our B2B Practice nurtures relationships with industry-leading technology providers and future-forward data partners. And as part of the world's largest creative transformation company, WPP, we have access to a robust and exclusive ecosystem of proprietary technology, content production powerhouses and data-driven programming.
Av. Lago Alberto #319, Piso 3
Col. Granada, Miguel Hidalgo
Phone: + 52 55 4161 4700