Influencers are the personification of Relevance.
Both Culturally prominent and inherently Personal, it’s no wonder influencer marketing is a hot topic at the moment. And we’re huge believers in the power of Influencer Marketing. When applied correctly.
MediaCom Creative System’s Influencer Marketing solution has been developed with a focus on strategic integration. In an industry that is siloed we’ve developed ways of working, supported by access to industry leading platforms, that ensure Influencers are fully integrated into wider systems of communications.
Part of the MediaCom Planning Process
That starts with integrated strategic planning to identify the role of influencer marketing and a data driven approach to audience affinity, is always executed with connection into paid media and is measured based on the same KPIs we use with other media. As a consequence we see accelerated performance every time we put Influencer to work for our clients.