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About Blink

BLINK Consulting is a global, pioneering enterprise dedicated to keeping ambitious brands at the forefront of a constantly evolving marketing landscape. We are 250 expert digital acceleration consultants adept at providing end-to-end consultancy from strategic solutions to implementational activation. We bring world-class talent, experience and knowledge to enable businesses to grow and thrive at pace in the digital age. Addressing the strategic, operational and cultural challenges of the real-time era, BLINK Consulting expands beyond theoretical consultancy into solid, pragmatic and experience-based services for impactful, applied digital transformation.

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Rapid Acceleration

We firmly believe that businesses accelerate faster when accessing our decades of practical and tangible experience in successfully navigating change, as evidenced in the longevity of our partnerships and breadth of transformation agendas. Part of MediaCom and the WPP Consultancy Group, BLINK comprises a global, regional and local network of consultants. With our proven track record across our global network of excellence BLINK Consulting provides digital acceleration solutions around five transformational pillars ensuring the best possible results for our clients.

The 5 essential pillars of digital transformation

Digital Maturity

1. DIGITAL MATURITY

Transformative consulting and digital maturity modelling to help clients unlock the fundamental building blocks for successful business growth in the digital age including exemplary organisational design. Data: every business generates insights and data; we map and unlock this valuable asset to enhance data-driven marketing. Consumer: integrated creative, insight and activation for the Acceleration Zone. Transform: digital maturity modelling to unfold across organisations over time. Tools: development of bespoke (reporting) dashboards including platform APIs.

Platform activation

2. PLATFORM ACTIVATION

Systems and implementation management grounded in a deep access to the world’s leading media platforms and digital transformation technologies. Design: optimal frameworks to ensure legacy systems and lock-ins don’t limit growth. Selection: project management for vendor selection (scoping, RFI, RFP, etc.) Migration: execution, privacy, integration and program management for platform operationalisation (Salesforce, DSP, DMP, etc.) Training: training programs and education for the digital era (certification, etc.)​

Applied Innovation

3. APPLIED INNOVATION

Support corporations (large and small) in driving growth by harnessing opportunities provided by emerging technology and start-up innovations. Acceleration: rapid pilot activation and integration of emerging technologies through start-ups / scale-ups. Innovation: connect, create and leverage thought leadership connected to ‘strategy for a digital world.’ Partnerships: integration, joined business plans, feature incorporation, first to market development, etc. Experiential: innovation brought to life via bespoke events, webinars, client tours and study trips.

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4. STRATEGIC IN-HOUSING

Review organisational business impact and application of in-housing, developing solutions that truly deliver added value by harnessing the global power and scale of MediaCom and WPP. Step 1 - Discover: capture the motivations, intentions and existing pain points. Step 2 – Design: data, tech, architectural design, roadmap and RFPs. Step 3 – Develop: identify talent capability gaps between goals and current skills. Step 4 – Deliver: Operational activation with ongoing implementational support for maintenance of the design.

Integrated e Commerce

5. INTEGRATED ECOMMERCE

Design eCommerce solutions that unlock sustainable growth by pivoting towards digital consumers and online shopping. Strategy: business planning, business objectives and connected development roadmaps. Technology: platform selections, store (website) audit, data and intelligence collection. Customer: life-time-value architecture, UX, reseller programmes and funnel conversion for optimal customer acquisition, engagement and retention. Adaptation: continuous optimisation based via business analyses and customer insights.

Why BLINK?

Ian Rotherham – Global Chief Growth Officer

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Across 25 years of media & communications experience, Ian has assumed responsibility for leading some of the world's largest blue-chip advertising assignments. Starting in 1996, Ian’s career has seen him lead UK, European and Global units across the media, sponsorship and events industries.

Upon joining MediaCom in 2011, Ian has led teams of 1,000+ people supporting clients with their business and marketing transformation programmes. These programmes are less about what we have achieved, and more about what our clients have achieved as a result; made better-informed marketing decisions, more effective campaign work, measured what really matters, and realise this more efficiently. The impact has been dramatic with some of our strongest media contribution to sales & brand growth, as well as client satisfaction scores worldwide.

Ian’s outcomes-based mindset and multi-discipline background led to him being confirmed as WPP's first team lead from a media background.

Liam Brennan – Global Head of Applied Innovation

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Liam is helping clients accelerate their marketing transformation for a post-digital world, bringing over 15 years’ experience working across digital and strategy roles, leading transformation and innovation workstreams for brands such as Mars, The Coca-Cola Company, Adidas Group, ASOS and Airbnb.

Outside of MediaCom, Liam has a keen interest in helping up and comers build the brands of the future as lead mentor for Wharton School of the University of Pennsylvania Entrepreneurship Capstone and guest lecturing on the Masters in Advertising programme at London College of Communications, University of Arts London.

You can find Liam tweeting and blogging @LCBrennan, watching rugby in Twickenham, browsing records in Dalston or exploring the woods of North London – usually with flat white in hand.

Valentina Maresca – Global Head of Project Management and Operations

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With over 15 years of experience in Marketing and Project Management, Valentina started her career as Advertising and Media specialist for a well-known cruise line in Naples, Italy. She moved to the UK in 2014 and continued working within the travel industry covering different brand, marketing & operations roles whilst training to become a project manager.

Valentina joined MediaCom Blink Consulting in 2018 and has been managing projects for Mars, CCEP, PlayStation and Sky. Her role has recently been expanded to also oversee Blink Consulting Operations. “Simplify complexity” is Valentina’s motto and she is always focused on ensuring business operations run smoothly and that people are productive.

Valentina thrives in international and culturally diverse environments, in both her professional and private life.

Peter Fyfe – Global Lead Consultant

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Pete Fyfe is Global Lead Consultant at Blink. His role centres on how we deliver transformational work for our clients that combines MediaCom’s Bigger Picture thinking, with a management consultant’s view of business performance, value creation, and programme delivery rigour.

Pete brings 20 years’ experience consulting with large multi-nationals on how to create value through digital; principally focussed on re-imagining the digital customer experience, and transforming the marketing organisation to meet the consumer needs of tomorrow. Prior to MediaCom, he led assignments for Accenture Interactive in financial services, telecoms, and pharmaceutical clients across Europe.

Outside of work, Pete is a father to two, EV advocate, football fan, and occasional boxer.

Vanessa Newkirk – Global Head of Platform Activation

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With over 20 years of digital experience, Vanessa started her career as a business consultant in Barcelona, Spain. A true digital industry pioneer, Vanessa co-founded three start-ups during the first “.com” boom. Since then, she has developed a broad and unique perspective driving digital growth and transformation for Fortune 500 brands such as: NBC Universal, Delta Airlines, Dell, HP, Nestle Purina, Microsoft, Toyota, Verizon, Mondelez, McDonald's, Samsung, Yahoo & WalMart. She is focused on helping lead, transform and build organizations through data and technology platforms.

An avid learner and passionate about communications, Vanessa speaks five languages and holds several degrees including an MBA, MA in Communications and degrees in English and Italian. She is also a social content creator, urban photographer and travel enthusiast.

Oscar Garza – Global Head of Strategic In-Housing

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With over 15 years’ experience running in-housing projects both at client & agency-side, Oscar comes from a generation of media leadership that has spent time "at the keyboard," trafficking and executing campaigns.

His familiarity with the inner workings of the platform media practice has led to a career building in-house media teams and scaled Media Activation organizations buying media across a dozen platforms in every major market in the world..

Oscar is a Fighting Texas Aggie (class of '03). In his spare time, he is also a gamer and - when not wholly overwhelmed by his two young boys Oscar IV and Gabriel - plays tennis.

James Neale – Global Head of Integrated eCommerce

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James Neale is Global Head of Integrated eCommerce for Blink Consulting and former Global Head of Digital and eCommerce for Swarovski GMBH. James is a strategist with deep implementation experience – helping clients anticipate the impact that new and emerging technologies may have on their business in the future and getting there from the realities of today.

Entrepreneurial with over 20 years of international experience he has spent his Consulting career delivering digital and eCommerce solutions for clients in the Retail, Consumer Electronics, Financial Services and Automotive industries.

In addition to his eCommerce roles, he is a father to two boys and lives in Surrey.

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Global Hubs

London

124 Theobalds Road
London
WC1X 8RX
United Kingdom

Phone: + 44 207 158 5500

New York

3 World Trade Center

175 Greenwich Street
New York
USA

Phone: + 1 212 912 4200

Mexico City

Av. Lago Alberto #319, Piso 3
Col. Granada, Miguel Hidalgo
Mexico City
11520

Phone: + 52 55 4161 4700

Singapore

China Square Central

18 Cross Street
Singapore
048423

Phone: + 65 6395 5460

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