Blink Consulting

An in-house digital transformation consultancy from MediaCom

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We help our clients shape their marketing capabilities and create digital experiences that meet the consumer needs of tomorrow.

BLINK Consulting provides clients with strategic advisory services across their marketing organisation, with core competencies in:

  • Marketing & Advertising Technology – optimising marketing and advertising technology partners and platforms to deliver seamless end to end digital experiences
  • Integrated ecommerce - harnessing the growth potential of an end-to-end retail experience by unifying media, marketing & merchandising to optimise across channels
  • Applied innovation - helping brands to explore and experiment with tech, start-ups and next-gen partners by designing and implementing Innovation Workstreams
  • Strategic in-housing – maximising value from brand’s marketing ecosystems via a customised discovery, development and deployment model

Our service offerings orient around four opportunities to create client value:

Talent, experience, and knowledge backed by the power of the world’s largest marketing organization, WPP

As part of the WPP Business Transformation Practice, BLINK Consulting comprises a global, regional, and local network of consultancy specialist businesses that can access talent and capability across both MediaCom and the wider WPP network.

An established record of value creation

We have worked with both global and local clients such as Mars, Coca-Cola, PlayStation and Dell Technologies, to unlock new value opportunities in their marketing organisations such as:

  • Identification and implementation of a $100m eCommerce opportunity for a leading FMCG brand
  • Development of a new hybrid client/agency model that has delivered a $20m performance improvement for a leading entertainment brand
  • Design and delivery of a global client Innovation Programme that has driven $15m in business value from 65 projects across 13 markets
  • Auditing and management of a global to local technology stack that has improved on-site traffic by 70%, and conversion rates by 50%

Blink Consulting currently operates in 20 MediaCom markets, with Centres of Excellence based in MediaCom’s London and New York Global Hubs.

Liam Brennan – Joint Head of Blink Consulting

Liam Brennan
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Liam is helping clients accelerate their marketing transformation for a post-digital world, bringing over 15 years’ experience working across digital and strategy roles, leading transformation and innovation workstreams for brands such as Mars, The Coca-Cola Company, Adidas Group, ASOS and Airbnb.

Outside of MediaCom, Liam has a keen interest in helping up and comers build the brands of the future as lead mentor for Wharton School of the University of Pennsylvania Entrepreneurship Capstone and guest lecturing on the Masters in Advertising programme at London College of Communications, University of Arts London.

You can find Liam tweeting and blogging @LCBrennan, watching rugby in Twickenham, browsing records in Dalston or exploring the woods of North London – usually with flat white in hand.

Peter Fyfe – Joint Head of Blink Consulting

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Pete Fyfe is Global Lead Consultant at BLINK. His role centres on how we deliver transformational work for our clients that combines MediaCom’s Bigger Picture thinking, with a management consultant’s view of business performance, value creation, and programme delivery rigour.

Pete brings 20 years’ experience consulting with large multi-nationals on how to create value through digital; principally focussed on re-imagining the digital customer experience, and transforming the marketing organisation to meet the consumer needs of tomorrow. Prior to MediaCom, he led assignments for Accenture Interactive in financial services, telecoms, and pharmaceutical clients across Europe.

Outside of work, Pete is a father to two, EV advocate, football fan, and occasional boxer.

James Neale – Global Head of Integrated eCommerce

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James Neale is Global Head of Integrated eCommerce for Blink Consulting and former Global Head of Digital and eCommerce for Swarovski GMBH. James is a strategist with deep implementation experience – helping clients anticipate the impact that new and emerging technologies may have on their business in the future and getting there from the realities of today.

Entrepreneurial with over 20 years of international experience he has spent his Consulting career delivering digital and eCommerce solutions for clients in the Retail, Consumer Electronics, Financial Services and Automotive industries.

In addition to his eCommerce roles, he is a father to two boys and lives in Surrey.

Lorna Wilson – Head of Applied Innovation at BLINK Consulting

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Lorna is Head of Applied Innovation at BLINK Consulting, spearheading a true partnership with clients to identify opportunities and remove barriers to growth. She has an absolute passion for problem-solving, having worked across product development at a global agency level and driven operational change on a number of our biggest accounts. As part of BLINK, her focus is on how new technology, a new process or a new approach can drive long-lasting transformation for brands. Prior to joining MediaCom in 2015, she worked at a media start-up and an established publisher spanning online, offline and events.

Valentina Maresca – Global Head of Project Management and Operations

Valentina Maresca

With over 15 years of experience in Marketing and Project Management, Valentina started her career as Advertising and Media specialist for a well-known cruise line in Naples, Italy. She moved to the UK in 2014 and continued working within the travel industry covering different brand, marketing & operations roles whilst training to become a project manager.

Valentina joined MediaCom Blink Consulting in 2018 and has been managing projects for Mars, CCEP, PlayStation and Sky. Her role has recently been expanded to also oversee Blink Consulting Operations. “Simplify complexity” is Valentina’s motto and she is always focused on ensuring business operations run smoothly and that people are productive.

Valentina thrives in international and culturally diverse environments, in both her professional and private life.

Vanessa Newkirk – Global Head of Platform Activation

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With over 20 years of digital experience, Vanessa started her career as a business consultant in Barcelona, Spain. A true digital industry pioneer, Vanessa co-founded three start-ups during the first “.com” boom. Since then, she has developed a broad and unique perspective driving digital growth and transformation for Fortune 500 brands such as: NBC Universal, Delta Airlines, Dell, HP, Nestle Purina, Microsoft, Toyota, Verizon, Mondelez, McDonald's, Samsung, Yahoo & WalMart. She is focused on helping lead, transform and build organizations through data and technology platforms.

An avid learner and passionate about communications, Vanessa speaks five languages and holds several degrees including an MBA, MA in Communications and degrees in English and Italian. She is also a social content creator, urban photographer and travel enthusiast.

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Follow the link to email our team on how BLINK Consulting can help shape your marketing capabilities for a digital-first world

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