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MediaCom Turkey wins P&G media business

The agency extends its relationship with one of the world’s biggest advertisers

MediaCom Turkey has been awarded the P&G integrated media business with a “One WPP” approach.

Effective July 1, 2020, the partnership will see MediaCom lead integrated communications planning, buying and implementation for all media (excluding e-Commerce and Oral B & Braun digital marketing). In addition to this, MediaCom has also been selected as the end-to-end management agency of “BANABAK”, P&G Turkey Youth’s POME platform and application.

P&G (Procter & Gamble) is one of the country’s and the world’s biggest advertisers.

Tolga Uner, MediaCom Turkey CEO, said: “I believe this win is the result of incredible, ambitious team work and is concrete evidence of our People First, Better Results ethos. Whilst this is an incredible appointment for us as MediaCom, this win was only made possible by leveraging the power of the WPP network. I couldn’t be more proud of our people.”

MediaCom partnered with WPP agencies AMVG (technology), Hogarth (production), 4129/Grey (creative and SM) and Plasenta (Community Management) in the pitch.

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