Agency appointed to run eBay's media planning and buying
MediaCom has won the global media planning and buying task for eBay following a competitive pitch, building on the existing relationship in Europe and Australia.
MediaCom has worked with eBay since May 2014 but will now have a global remit to help deliver on the company’s ambitions to drive long-term growth.
Stephen Allan, Worldwide Chairman & CEO, MediaCom said: “We’re in the business of driving growth for our clients and are absolutely thrilled to have been selected as the global media AOR by a brand with the scale and ambition of eBay – who are focused on long term growth and motivated by creative ideas.”
“eBay’s regional marketing teams are working together more closely than ever, and consolidating our media business will help us operate more quickly and efficiently as a global organization. MediaCom has a long history with eBay, and we look forward to continuing our work with them around the world”, an eBay spokesperson added.