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MediaCom expands relationship with The Coca-Cola Company

MediaCom has been appointed to the media planning and buying account for The Coca-Cola Company in Russia following a competitive pitch.

The partnership between Coca-Cola and MediaCom, which goes back 17 years, now spans 19 markets around the world.

Yaron Farizon, CEO of MediaCom Russia, said of the win: “The Coca-Cola Company, with its iconic brands, has been a global partner of ours for many years, and we are thrilled and honoured to become a part of their family on the path to growth.

“As far as the pitch goes, it really was a pitch-perfect process leading to brilliant results – an excellent example of collaboration between MediaCom Russia, MediaCom Global and GroupM Russia. This win signifies how far we’ve come as an agency and a group in Russia.”

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