MediaCom has been appointed to the media planning and buying account for The Coca-Cola Company in Russia following a competitive pitch.
The partnership between Coca-Cola and MediaCom, which goes back 17 years, now spans 19 markets around the world.
Yaron Farizon, CEO of MediaCom Russia, said of the win: “The Coca-Cola Company, with its iconic brands, has been a global partner of ours for many years, and we are thrilled and honoured to become a part of their family on the path to growth.
“As far as the pitch goes, it really was a pitch-perfect process leading to brilliant results – an excellent example of collaboration between MediaCom Russia, MediaCom Global and GroupM Russia. This win signifies how far we’ve come as an agency and a group in Russia.”