Teams from New Zealand, Vietnam, China and Australia win big at the Festival of Media Asia Awards and Digital Marketing Awards
MediaCom’s APAC teams have enjoyed major success at the Festival of Media Asia Awards and the Digital Marketing Awards, two of the region’s biggest awards competitions.
At the Festival of Media Asia Awards, MediaCom picked up six trophies, including Best Launch Campaign for MediaCom New Zealand’s ‘Creating a #Happimess’ campaign for Tip Top. Additionally, MediaCom Vietnam won two silver trophies for P&G Head & Shoulders’ ‘Helmet Hijack’ (Best Communications Strategy and The Creative Use of Media Award), MediaCom China won two bronze trophies for Mars’ ‘Snickers Air’ (The Creative Use of Media Award and Best Local Execution of a Global Brand), and MediaCom Australia won bronze for Princess Cruises ‘Grand Designs’ (The Partnership Award).
At the Digital Marketing Awards, MediaCom China won six awards, including gold in the Household Products, Maintenance category for Dulux’s ‘Bright Homes, Brighter Kids’ campaign. The team also won five bronze awards for the following clients and campaigns: Dulux, ‘Brighter Homes, Brighter Kids’ (Home Furnishing, Appliances & Household Appliances); Mars ‘Snickers Air’ (F&B Products, and Integrated Media); Mars 5 Gum ‘Bounce 2.0’ (Apps, Gaming); and Fonterra Anchor ‘Pure Up Cosmetic Yoghurt’ (Beauty Products, Cosmetics & Toiletries).
The Festival of Media Asia Awards recognises the best in media thinking and communications across the region. The Digital Marketing Awards celebrates the region’s growing influence on the global digital industry.
On MediaCom’s successes, Mark Heap, CEO, APAC said: “This is a fantastic performance from our teams. By finding creative solutions brought to life through excellent execution on various platforms and close collaboration with our partners, we delivered the highest quality of work for our clients. Awards like these should inspire us all to be creative and challenge the status quo. To be awarded and recognised for our work is an amazing achievement, and I couldn’t be prouder of our teams.”