Our ground-breaking Sea Hero Quest campaign for Deutsche Telekom, which last year became our most awarded campaign ever, has won the Grand Prix in the Tech category of the WARC Media Awards. The work was also awarded the special Early Adopter award.
Created in partnership Saatchi & Saatchi, the campaign used a game to allow ordinary individuals to help scientists understand human navigational skills and assist dementia research.
In addition, a special award for VR recognised our work for P&G’s Always brand in Israel – React to Shamers.
We increased the brand’s equity in the country by helping teenage girls stand up to social shaming. The experience put people in a situation of witnessing shaming, and provided the user with the words to help tackle the problem.
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