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MediaCom dominates Festival of Media LATAM Awards 2018

Agency crowned Agency Network of the Year after winning 18 awards

MediaCom has been named Agency Network of the Year at the Festival of Media LATAM Awards 2018. The agency received the title after winning 18 awards on the night,

At the ceremony in Miami on Monday 29 October, MediaCom received 8 gold, 6 silver and 1 bronze awards, before collecting all three Grand Prix prizes: Agency Network of the Year, Agency of the Year (MediaCom Mexico) and Campaign of the Year (Lo Chingón Está Aquí, Cerveza Victoria, MediaCom Mexico).

The Festival of Media LATAM Awards recognise excellence in media thinking in Latin America and celebrate the most innovative and effective work.

MediaCom’s performance the Festival of Media LATAM awards maintains the agency’s domination of major media awards competitions in 2018. Earlier in the year, the agency was named Global Agency Network of the Year at the M&M Global Awards, and Media Agency Network of the Year at the Cannes LionsThe Festival of Media Global and in the Gunn Media 100.

On the wins, Fernando Silva, CEO, MediaCom LATAM, said: “We are absolutely delighted to win this title and thrilled that so much of our work has been deemed best-in-class by our peers. We believe these results demonstrate that our Systems Thinking philosophy is making a real difference for our clients.”

MediaCom’s full list of winners is as follows:

Grand Prix

  • Grand Prix – Agency Network of the Year: MediaCom
  • Grand Prix – Agency of the Year: MediaCom Mexico
  • Grand Prix – Campaign of the Year: Lo Chingón Está Aquí, Cerveza Victoria, MediaCom Mexico

Gold Awards

  • Best Integrated Campaign: Lo Chingón Está Aquí, Cerveza Victoria, MediaCom Mexico
  • Best Launch Campaign: Anonymous, Groupo Modelo, MediaCom Mexico
  • Collaboration Award: Anonymous, Groupo Modelo, MediaCom Mexico
  • Best Engagement Strategy: Mensajes Blancos, Ministerio del Interior, MediaCom Colombia
  • Impact Award: Mensajes Blancos, Ministerio del Interior, MediaCom Colombia
  • The Creative Use of Media Award: Mensajes Blancos, Ministerio del Interior, MediaCom Colombia
  • Best Use of Real-time Marketing: Mourinho- are you hungry?, Snickers, MediaCom Colombia
  • Best Use of Programmatic: Football Won’t Play Against You, Apronax, MediaCom Colombia

Silver Awards

  • Best Branded Content: Lo Chingón Está Aquí, Cerveza Victoria, MediaCom Mexico
  • Best Communications Strategy: Lo Chingón Está Aquí, Cerveza Victoria, MediaCom Mexico
  • Best Launch Campaign: Lo Chingón Está Aquí, Cerveza Victoria, MediaCom Mexico
  • The Creative Use of Media Award: M&M’s – The Song that LIT an Island, M&M’s, MediaCom Puerto Rico
  • Best Use of Ambient Media: When Pigs Fly, Corona Extra, MediaCom Mexico
  • Best Campaign for a Local Brand: Lo Chingón está aquí, Cerveza Victoria, MediaCom Mexico

Bronze Awards

  • Best Use of Digital Platforms: Open a Can of Imagination, Play-Doh, MediaCom Colombia
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