Nap Carrao promoted to CEO of MediaCom Philippines

MediaCom appoints agency veteran to new role of Chief Executive Officer.

Acknowledging exceptional talent from within, MediaCom has today announced the promotion of Nap Carrao, currently Managing Director, to Chief Executive Officer of MediaCom Philippines.

Carrao, an established MediaCom veteran began his tenure with The Content + Connections Agency in 2006. Following 2 years as Head of P&G where he became an invaluable asset to the agency, he was promoted to Managing Director in 2009.

Under Carraos’ leadership, MediaCom has trebled in size and has won new assignments from brands such as P&G, Jollibee Foods Corporation, Banco de Oro, Monde Nissin Corporation and United Laboratories, Inc, and has won an array of industry awards including Media Agency of the Year by the 4A’s (Association of Accredited Advertising Agencies of the Philippines).

Within his new remit as CEO, Carrao will ensure MediaCom’s clients continue to benefit from the best tools, talent and connected communications provided from across its network, leveraging their existing partnerships with media owners to bring additional value and advantage.

Mark Heap, CEO MediaCom APAC said of the appointment, “Nap is an exceptional leader and has taken MediaCom to become the strongest agency in the Philippines. He’s got great vision and has built such a strong company from the ground up with a very strong team around him.

We’re incredibly proud of the strength of our Philippines business, from award winning campaigns to very happy clients and consistent growth. Nap’s promotion to CEO is a reflection and recognition of the talent he is and the contribution he makes to MediaCom’s broader business.”

Nap Carrao, CEO MediaCom Philippines said of his appointment, “It’s truly been an amazing journey! When MediaCom was established 10 years ago, there were only 22 of us in the agency. My goal at that time was to simply provide the best in class client service and to really be true to our agency philosophy of ‘People First, Better Results’. Now, we’re the biggest media agency in the country with more clients entrusting us with their business. My commitment continues to be to provide excellent service and also to continue the culture of putting our people first as this has proven to be the best foundation for MediaCom to grow and prosper. I’m excited for what the future holds for MediaCom Philippines.”

Puneet Arora, CEO GroupM Philippines added, “Under Nap’s leadership, MediaCom has had an exceptional run in the Philippines. His promotion is not a surprise given Nap’s unrelenting focus on building strong talent, driving world class product and delivering award winning work to clients.

Nap has built a strong foundation which sets up the agency to continue to drive strong growth in the years to come. It is an absolute pleasure to work with him.”

Reporting jointly to Mark Heap, CEO MediaCom APAC and Puneet Arora, CEO GroupM Philippines, Carraos’ appointment is effective immediately.

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