MediaCom won five awards at The Festival of Media LatAm (FOMLA) 2015, which took place on September 23rd at the Ritz-Carlton Key Biscayne in Miami. MediaCom had the best conversion rate amongst all agencies at the festival, winning five of their eight shortlisted cases, the best perfomance the agency has achieved at the Festival to date.
Campaigns from Volkswagen, Procter & Gamble and Bayer were recognised – each a global client within the wider MediaCom network. These wins are a result of the great thinking, creativity and hard work demonstrated by the teams across the thriving LatAm region, including Mexico, Colombia, Miami and Ecuador.
MediaCom stood out in the Best Targeted Campaign category, where it was awarded Gold for its P&G ‘Everyday Me’ campaign and Silver for a campaign from MediaCom Ecuador. Other awarded categories were: Best Use of Technology, The Effectiveness Award and Best Use of Content.
FOMLA, created to award media innovation and creativity, receives campaign entries from across the LatAm region which are judged by a panel of senior industry experts made up of media agency representatives and advertisers alike.