Recognised for their innovative and engaging digital campaigns, MediaCom South Africa claimed 5 awards - 1 gold, 1 silver and 3 bronze for P&G, Coca-Cola and Times Media Films.
The 4th annual New Generation Awards was held on Thursday evening, on the 13th of October, and attended by 250 of the most trend-setting and leading local consumer brands and media agencies. The goal of these awards is to give recognition to South Africa’s foremost social and digital media experts, and pay tribute to both media agencies and corporates’ in-house marketing teams that initialised innovative concepts and executed effective campaigns.
“This is the second year that we entered the New Generation Awards because we believe that Digital and Social Media is a powerful platform for brands and that it is our responsibility to our clients to ensure that we produce award winning work.” says Claudelle Naidoo, Head of Insights and New Business Director at MediaCom South Africa.
Connecting through content
At MediaCom, a new way of thinking has brought about a new way of operating. The agency believes it is the leading initiators of change when it comes to planning and buying placement across media channels. What sets the company apart is that the service offering integrates data, technology, connected teams, and systems thinking to maximise cost efficiencies and performance for clients aligned to their business needs. Thus, MediaCom’s business model is built to take clients and lead the industry into the future by simplifying the current complexities found in agencies.
For this reason, MediaCom does not see itself as a media agency, but rather a content and connections agency.
This approach has proved to pack an inspired punch, and consequently, the New Generation judges awarded MediaCom as follows:
Gold award: Best Community Engagement Award for P&G’s ‘Being Girl’ campaign
Silver award: Best Integrated Marketing Campaign for Coca-Cola’s ‘Coke Zero’ campaign
Bronze award: Best Online Competition for Times Media Films’ ‘The Other Side of the Door’ campaign
Bronze award: Outstanding Social Customer Care for P&G’s ‘Pampers’ campaign
Bronze award: Most Viral Campaign for Times Media Films’ ‘Deadpool’ campaign